NFT Marketing Guide 2024: 7 Strategies & Examples

8 min read

NFT marketing requires not just luck but thorough planning and flawless execution across various platforms. A well-crafted NFT marketing strategy enables founders to connect with their target audience and sell out their collections effortlessly.

This article reveals a comprehensive NFT marketing guide for 2024 with strategies that are proven in successful case studies, like Bored Ape Yatch Clup, Azuki, Mad Lads, and Bitcoin Puppets.

Explore the details of the top 7 most effective NFT marketing strategies with successful examples that top projects have used to build anticipation, drive demand, and boost sales.

How to Create an Effective NFT Marketing Strategy: 4 Basic Principles


Crafting a Clear Roadmap

Investors need to trust where they’re putting their money, and a well-thought-out roadmap provides that assurance. It should outline your plans for advertising, attracting users, and future developments within the NFT world.

For example, the Bored Ape Yacht Club had a clear, ambitious roadmap that they followed successfully.

Focus on Utility, Not Just Hype

Although hype can attract attention quickly, it often doesn’t last. The real key to sustaining interest in your NFTs is utility—adding practical benefits, exclusive features, or unique functionalities.

CryptoPunks, for instance, is known for its exclusivity, while Moonbirds offers rights to intellectual property. Yet, sometimes, hype alone can propel a collection to success, like Goblintown. Goblintown’s NFT marketing strategy was strictly hype-based.

Telling a Compelling Story

Every NFT collection should tell a story. This narrative connects with people and helps build a community around your project.

Consider how The Odyssey Experience uses its narrative to delve into the history of Starbucks with themed journeys and NFT stamps. These elements form the backbone of a strong NFT marketing strategy that can help your collection stand out and maintain value over time.

Embrace The Power of Web3 Community

Web3 community is crucial to any crypto marketing strategy. A successful NFT project should focus on building active communities. These communities then organically market and enhance the projects over time. By executing a community-based marketing strategy, you can retain your brand existence and strengthen brand love amidst thousands of existent NFT collections.

Bored Ape Yacht Club did this well by centering the idea of an exclusive club for NFT holders. IP rights, meetups, and other perks made owning the NFT feel like belonging. CryptoPunks brought early Web3 holders together too. Azuki quickly built loyalty through anime-inspired lore, transparent developers, and an inviting social presence.

Top 7 NFT Marketing Strategies and Examples 2024

  1. Building a Strong Online Presence
  2. Exclusive Airdrops and Limited Edition Releases
  3. Collaborations and Partnerships
  4. Community Building and Engagement
  5. Put Your NFT Brand in Physical Events and Real-life Existence 
  6. Embracing Blockchain Narratives To Make Differences
  7. NFT Gamification

1. Building a Strong Online Presence

To excel in NFT marketing, a robust online presence is essential. Focus on leveraging social media platforms like Instagram, Twitter, and TikTok, where visual and short-form content thrive. Develop a strategic content plan that includes regular posts showcasing your NFTs, behind-the-scenes looks at the creation process, and updates about upcoming releases.

Crypto influencer marketing can also play a significant role. Partner with high-quality NFT influencers who resonate with your target audience to expand your reach and add credibility to your project. These influencers can help by creating hype around your NFTs, sharing reviews, or featuring them in their content. Additionally, ensure your brand voice is consistent across all platforms, reinforcing your identity and making your project instantly recognizable.

Pudgy Penguins are crushing it on Instagram and TikTok with their super funny and cute animated videos. Even though their content isn’t about NFTs, it’s just so relatable and fun that millions of people love following them. Their huge fan base shows that being genuine and making people smile is the real key to success online.

2. Exclusive Airdrops and Limited Edition Releases

Exclusive airdrops and limited edition releases can significantly boost the allure and value of NFTs. 

Releasing limited edition NFTs not only spikes interest but also encourages quick action from buyers eager to secure a rare piece before it sells out. By creating scarcity, these limited releases can generate a sense of urgency and exclusivity among potential buyers. To maximize the impact, announce snapshots well in advance and use countdowns on your social media channels to build anticipation. Engage with your audience through teasers, sneak peeks, and interactive content that reveals bits of the artwork or hints about the story behind the NFT.

Moreover, exclusive whitelist airdrops, token airdrops, or giveaways are some of the most-used strategies to reward loyal NFT holders, further fostering a dedicated following, and increasing in value.

Take Mocaverse as an example. They designed missions and perks tailored for both Moca ID and NFT holders. Moca ID holders can enjoy basic missions and rewards, while Moca NFT holders have access to more exclusive perks, adding significant value to their ownership. With 500k Moca ID holders compared to just 8,888 Moca NFT holders, the exclusivity of the NFT rewards enhances their desirability, offering unique opportunities within the Mocaverse ecosystem.

3. Collaborations and Partnerships

Collaborations and partnerships are powerful tools in NFT marketing, helping to extend your reach and add value to your offerings. This is similar to Web3 gaming influencer marketing but focuses mainly on a paid or mutually beneficial partnership between your project and an established community or brand.

Consider partnering with art-based brands to create exclusive merchandise that ties in with your NFTs, which can attract both art lovers and collectors. Additionally, considering teaming up with other traditional brands beyond Web3 projects for whitelist giveaways can spark interest from mass audience and bring new users into your ecosystem.

For example, STEPN, an NFT and Web3 lifestyle app, revealed its collaboration with Adidas, offering 1,000 co-branded Genesis Sneaker NFTs on Solana and exclusive perks for holders. The raffle for the NFTs started on April, with priority access for Adidas and FSL communities.

Looking at how Beanz, from Azuki NFT, collaborated with LINE FRIENDS to bring its characters into the real world presence. This collaboration featured Beanz with popular figures like Browns and friends in toys, pop-up stores, and cafes across Gangnam City, Korea. The activity has made Beanz and Azuki more accessible and recognizable to a broader audience.

4. Community Building and Engagement

Effective NFT marketing relies heavily on building and engaging a community. A tight-knit community forms when collectors, artists, developers, and fans come together around shared interests and values.

To foster this, create spaces for these groups to interact—such as private servers on Discord for each role. Encourage ongoing dialogue around your NFT project and related topics to keep the community active and involved. Host community call sessions, art contests, offline meetups, or local community events are some effective ways to make each NFT member feel valued and part of something special.

Azuki and Pudgy Penguins are some of the successful NFT projects for building strong communities all over the world. Local communities, like Pudgy Asia, Pudgy Gaming, Pudgy Europe, and Azuki Singapore, bring together members who share common interests or live in the same region. This sense of belonging can significantly boost loyalty and enthusiasm, turning community members into advocates for your project.

5. Put Your NFT Brand in Physical Events and Real-life Existence 

Physical events and real-life existence play a crucial role in building and strengthening the community around NFT projects. There are many ways you can bring your NFT brand closer to your fans.

First up, organizing local meetups allows fans and collectors from specific regions to connect in person, fostering a sense of belonging and loyalty. Attending specialized NFT events can also draw attention and engage a wider audience, providing an immersive experience that online interactions cannot replicate.

An offline event hosted by Mad Lads in Seoul was an electrifying night, gathering the Mad Lads community, Solana enthusiasts, and NFT fans. It was a great opportunity for NFT influencers and NFT enthusiasts to join among fellow holders, share passions, and network.

Additionally, establishing a presence at outdoor events such as art exhibitions, sports events, and music concerts can introduce NFTs to diverse groups and create new opportunities for exposure and collaboration. These real-world interactions are vital for deepening community ties and enhancing the visibility of your NFT project.

For example, in 2022, Azuki partnered with Oracle Red Bull Racing to create an anime character called Lei the Lightning. Lei appeared on the Formula One racecar driven by Max Verstappen and Sergio Pérez during the 2022 Abu Dhabi Grand Prix.

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Bring your NFT brand to life beyond the digital world by creating tangible products and experiences. Develop intellectual properties such as comic books, and collaborate with celebrities for music releases, or short films that expand the story of your NFTs.

Let’s take a look at Doodles, a popular NFT as a case study. They partnered with Pharrell Williams for a new animation series, “Dullsville and The Doodleverse.” Directed by co-founder Burnt Toast and produced by Golden Wolf, the series merges Doodles’ unique style with a revolutionary cinematic format. It will feature 3 Doodles records music videos with tracks from Lil Wayne and Coi Leray. This collaboration brings Doodles closer to mass audiences and celebrities’ fan clubs.

Another step is to launch physical merchandise like toys, souvenirs, and apparel in collaboration with popular brands. These real-world connections not only enhance the value of your NFTs but also make them more relatable and appealing to a broader audience.

In May 2023, Pudgy Penguins introduced Pudgy Toys, a range of plushies, figurines, and collectibles inspired by their NFT collection. Quickly becoming a top seller on Amazon and winning Toy Insider’s Top Summer Toy in 2023, the brand made waves. Now, Pudgy Toys is expanding its presence in over 1,100 Walmart stores, including new Walmart exclusives. This marks a smart step for Pudgy Penguins in retail strategy, bringing these digital collectibles to a broader consumer market through toys.

6. Embracing Blockchain Narratives To Make Differences

Today’s NFT buyers are looking for more than just art; they’re interested in the technical utilities that NFTs can offer. As you develop your NFT project, consider using advanced blockchain technologies that can add value, and set your NFT collection apart from others.

For instance, emerging NFT genes like ordinal inscriptions on Bitcoin, and now Bitcoin Runes introduce new narratives that revive the Bitcoin network activity. By integrating these sophisticated technologies, you can develop NFTs that go beyond simple collectibles to include more complex and useful applications.

Mad Lads, one of the top Solana crypto projects, is the first executable NFTs (xNFTs) collection that could run apps within an NFT using Backpack, a crypto wallet that supports these type of NFTs. A key feature of Mad Lads includes the ability for users to stake gold coins for rewards or to access special ecosystem features. The Backpack team also introduced the Mad Lads with an innovative “honeypot” approach, setting a strong foundation for pricing. Combined with the captivating personas of the Mad Lads, this tactic swiftly drew in both collectors and investors.

7. NFT Gamification

NFT gamification is the last effective NFT marketing strategy that we want to shed the light on.

NFT gamification involves adding game-like elements to the trading and collecting of NFTs to make the process more engaging and fun. By integrating rewards, challenges, and competitions, you can encourage users to interact more frequently and deeply with your NFTs.

NFTs can be used as characters in gameplay to earn crypto. You can also create quests or interactive games that reward participants with exclusive NFTs and future perks. This approach not only attracts a gaming audience but also adds an element of fun to the overall experience.

Persona introduced Persona Platform, a gaming community in Timefall Valley. Participants can earn points by completing quests, sharing Persona or Unagi content, and collecting points for a chance to win Capsules filled with UNA tokens. Additionally, Persona holders receive bonus points. They encourage everyone to join the adventure.


As the landscape continues to evolve, employing effective NFT marketing strategies becomes crucial for standing out in a crowded market. By building a strong online presence, engaging in interactive NFT drops, forging strategic collaborations, nurturing community engagement, creating immersive experiences, organizing physical events, and incorporating gamification, you can significantly enhance the visibility and appeal of your NFT projects. Each of these strategies offers unique benefits and, when combined, can create a comprehensive and compelling marketing approach that captivates and retains an enthusiastic audience ready to explore the vibrant world of NFTs.

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